What is Amazon Solution Provider Portal (SPP) Account? Mandatory Update for Service Providers





 

Amazon has officially announced a major change for all agencies, consultants, freelancers, and virtual assistants working with Seller Central accounts. If you’re a secondary user helping sellers manage their business, this update directly impacts you.

What is the Amazon Solution Provider Portal (SPP)?

The Solution Provider Portal (SPP) is Amazon’s new platform designed for service providers. It offers:

  • Centralized management of permissions
  • Identity verification for stronger security
  • The ability to add and manage employees under one agency profile
  • A more professional and organized way to work with sellers

Why is This Important?

Amazon sent an email to service providers with a clear deadline:

  • By October 27, 2025, all service providers must register on the Solution Provider Portal.
  • After this date:
    • You cannot be added to new Seller Central accounts.
    • You risk losing access to existing accounts.

Required Actions for Service Providers

  1. Register on SPP using your Seller Central secondary user email.
  2. Complete identity verification to activate your profile.
  3. For agency owners or administrators:
    • Invite your employees through SPP.
    • Assign them the correct Seller Central roles.
  4. For service provider employees: Accept your invitation and complete identity verification.
  5. For direct employees of a seller: Fill out the external confirmation form to validate your employment.

Benefits of SPP

This move will help service providers:

  • Protect client data with stronger account security.
  • Simplify team management and user permissions.
  • Showcase services more professionally to sellers.

Final Thoughts

Amazon is clearly raising the bar for service providers. By requiring registration in the Solution Provider Portal, they are ensuring that only verified, professional partners can access Seller Central accounts.

If you provide Amazon services, make sure you complete your SPP registration before October 27, 2025 to avoid losing access.

🔗 Have you registered yet? Share your experience in the comments below.

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